OPPORTUNITY ASSESSMENT

This option is important if you do not know yet if France is a strategic market and what its potential is. The aims of the opportunity assessment can be : - Understand the maturity of the market -  Detect potential projects by targeting 20 to 30 accounts  Step 1: Understand your solutions, your objectives and your goals for the French market (1 hour Web session) Step 2 : Within a week, Star-Achats delivers a  proposal that includes: o A high-level market analysis o A 3-months opportunity assesment that includes list of targets accounts o Deliverables after 3 months o A fixed fee for the 3 months market assesment

SETUP AND SALES OUTSOURCING PROCESS

You are already convinced that France is a strategic market and you are ready to invest in the French market (Sales and Marketing) This is the execution step where we start selling and promoting your solution in the French market. Step1  : Understand your solutions, your objectives and your goals for the French market (1 hour Web session) Step 2 : Within a week, Star-Achats delivers a  proposal that includes: o A high-level market analysis o A Business Plan that outlines a strategy and  a Sales and Marketing plan to enter the French (and other European countries) market o Star-Achats assigns a team including at least one Senior Sales Account Manager on a part-time basis or full-time basis,  who is dedicated to the Sales of your solutions in the market.  This Senior Sales Account Manager uses a value selling  approach which means he emphasizes the value of the solution, he does not sell on features and functionalities o A compensation model based on a fixed fee and commisssions on Sales o A 2-year contract with flexibility in increasing of decreasing the assignment based  on agreed KPIs Step 3 : Contract Signature Step 4 : Execution. The Account Manager is part of your team : o He gets training (in your offices or remotely) o He builds a Sales and Marketing plan o He works with your team (Pre-Sales , Marketing, Consulting, Post-Sales) o He uses the standard reporting tools of your company (CRM, Forecast, …) o Star-Achats acts as your ‘virtual office’ in France o The customers orders are sent to your company or to Star-Achats whatever is the most efficient o Optional: assignment of other account managers, telemarketing or technical support personnel Step 5: Exit Strategies o We can increase of decrease the assignment : number of people involved, duration of the assignment o We transfer the team to your new subsidiary o We keep of the market as a standard reseller o We transfer all accounts and contacts to your Head Office

 

SALES OUTSOURCING SERVICES

Setup and Process

BENEFITS

Market entry with minimal risk Fast go-to-market: no need to find and manage resellers, or hire employees. Dedicated  and Focused Direct Sales team: more effective than a pure reseller which is not focused Better ROI compared to  opening your own own  subsidiary (Social, Legal, admin  costs): Up to 50% less! Predicted commitment on resources with a huge flexibility by increasing or decreasing resources based on success. Quick business wins. Increase your global market share by decreasing your cost of sale before you create your own subsidiary
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SETUP AND SALES

OUTSOURCING PROCESS

You are already convinced that France is a strategic market and you are ready to invest in the French market (Sales and Marketing) This is the execution step where we start selling and promoting your solution in the French market. Step1  : Understand your solutions, your objectives and your goals for the French market (1 hour Web session) Step 2 : Within a week, Star-Achats delivers a  proposal that includes: o A high-level market analysis o A Business Plan that outlines a strategy and  a Sales and Marketing plan to enter the French (and other European countries) market o Star-Achats assigns a team including at least one Senior Sales Account Manager on a part-time basis or full-time basis,  who is dedicated to the Sales of your solutions in the market.  This Senior Sales Account Manager uses a value selling  approach which means he emphasizes the value of the solution, he does not sell on features and functionalities o A compensation model based on a fixed fee and commisssions on Sales o A 2-year contract with flexibility in increasing of decreasing the assignment based  on agreed KPIs Step 3 : Contract Signature Step 4 : Execution. The Account Manager is part of your team : o He gets training (in your offices or remotely) o He builds a Sales and Marketing plan o He works with your team (Pre-Sales , Marketing, Consulting, Post-Sales) o He uses the standard reporting tools of your company (CRM, Forecast, …) o Star-Achats acts as your ‘virtual office’ in France o The customers orders are sent to your company or to Star-Achats whatever is the most efficient o Optional: assignment of other account managers, telemarketing or technical support personnel Step 5: Exit Strategies o We can increase of decrease the assignment : number of people involved, duration of the assignment o We transfer the team to your new subsidiary o We keep of the market as a standard reseller o We transfer all accounts and contacts to your Head Office
DOWNLOAD CASE STUDIES
Setup and Process

OPPORTUNITY ASSESSMENT

This option is important if you do not know yet if France is a strategic market and what its potential is. The aims of the opportunity assessment can be : - Understand the maturity of the market -  Detect potential projects by targeting 20 to 30 accounts  Step 1: Understand your solutions, your objectives and your goals for the French market (1 hour Web session) Step 2 : Within a week, Star-Achats delivers a  proposal that includes: o A high-level market analysis o A 3-months opportunity assesment that includes list of targets accounts o Deliverables after 3 months o A fixed fee for the 3 months market assesment

BENEFITS

Fast go-to-market: no need to find and manage resellers, or hire employees. Dedicated  and Focused Direct Sales team. Better ROI compared to  opening your own own  subsidiary (Social, Legal, admin  costs): Up to 50% less! Predicted commitment on resources with a huge flexibility by increasing or decreasing resources based on success. Quick business wins. Increase your global market share by decreasing your cost of sale before you create your own subsidiary